Serta is an 89-year-old mattress company with a tiny problem: millennials aren’t shopping at mattress stores. So to get them to experience the comfort of the Serta iComfort mattress, we created the iC1: the first mattress you can try without ever stepping foot in a mattress store.
Collaborating with DJ Clark Kent and our Serta engineers, we created a shoe that’s made with all the materials used in an iComfort mattress. Within the first week, we sold out of major size and for the first time in history, got people hyped about trying a new mattress.
CW: Kyla Galloway, Soham Chatterjee
ACD: Chip Kelly, Kat Hale
CD: Brian Shembeda
Let’s be honest, a lot of times insurance companies spend more money telling you how much money they’re saving you than actually saving you money. Instead, we put our money where our mouths were and spent as little as humanly possible making this spot so we could pass on the savings.
We shot this commercial in one take, on the set of another commercial. And it shows. But in a good way.
CW: Kyla Galloway, Kevin Goff
CD: Gordy Sang, Brian Siedband
If there’s anyone out there who deserves a good night’s sleep, it’s new parents. They run on a few hours of sleep every night, all while trying to keep a tiny human alive.
So we ran a promotion for Serta offering new parents a discount on a new mattress and the best part is, they already had the coupon - their baby. Literally, all parents had to do was bring in their bundle of joy to save on a more comfortable night’s sleep.
AD: Rachel Bottlinger
CW: Kyla Galloway, Gretchen Zahan
ACD: Chip Kelly, Kat Hale
CD: Brian Shembeda
To launch the new Samsung QLED TV, we were tasked with creating a spot that truly showed off its ability to adapt to any environment. Which as we learned, is no small task. To pull this off, we had rotating rooms, giant gimbals and some seriously sure-footed actors. When you see them walking on walls, it isn’t CGI it’s a defiance of gravity.
Shot by Michel Gondry, this was a global launch spot that aired in 30 different markets and was nearly a year in the making.
As it turns out, Canadians really like to swear about how god damn cold our winters can get. So we decided to use this as an opportunity to encourage them to escape the frigid weather with Hotels.com.
Introducing The Winter Swear Jar – a social campaign that turns negative tweets about winter into money that goes towards sending Canadians somewhere warm. Fuck yeah.
AD: Jose Rivas
CW: Kyla Galloway
CD: Laurent Abesdris & Denise Cole
Hugs are pretty great. And Canada is pretty big. So during the holidays, we decided to bring Canadians across the country closer together with a bear hug from Crunchy and Smoothy.
AD: Jake Bundock
CW: Kyla Galloway
CD: Mike Dubrick & Joel Holtby
Santa gets a lot of credit for pulling off Christmas. But to be fair, he gets a lot of help. So to celebrate these unsung heroes of the holidays, we created an app that scans the bar code on your gift and introduces you to the elf who made it.
AD: Sara Budhwani
CW: Kyla Galloway, Ryan Hanson, Gord Yungblut
CD: Ari Elkouby
This might be the most Canadian thing you see all day. We've got two Canadian NHL hockey players working a Tim Hortons drive thru in Cole Harbour, NS giving away Upper Deck Trading Cards. Oh and they apologize. A bunch.
AD: Troy Geoghagen
CW: Kyla Galloway
CD: Matt Syberg-Olsen
Tim Hortons Upper Deck Hockey Cards came back for a second season. So did the boys. This time, however, we sent them on a Tims Run.
AD: Troy Geoghagen
CW: Kyla Galloway
CD: Matt Syberg-Olsen
Food porn has reached epidemic proportions and frankly it's a bit ridiculous. If you want to truly appreciate a good meal, you have to actually taste it. So to encourage foodies to just dig in without the fear of heartburn, we created three spots that poke fun at our take-a-picture-of-every-morsel-of-food-I-eat culture.
AD: Kara Wark & Troy Geoghegan
CW: Kyla Galloway
CD: Jed Churcher
Most Canadians perceived Tim Hortons Summer Camp as a fun getaway for kids who've never had the privilege of attending camp. The reality is, it's so much more than that. It begins with camp, but the foundation continues to support and help nurture at-risk youth well into early adulthood.
After hearing all their stories, we wanted to change people's perceptions and create a campaign that showed how Tim Hortons Summer Camp - literally - helped turn their lives around.
AD: Troy Geoghegan
CW: Kyla Galloway
CD: Matt Syberg-Olsen
We were tasked with creating a 4 spots for Walmart's holiday campaign that emphasized their wide range of Christmas products. After going through the list, we realized they literally have everything you need to watch Christmas come together before your eyes. Which is exactly what inspired these spots.
AD: Rita Dettore-Berton
CW: Kyla Galloway & Sarah Loranger
CD: Ryan Spelliscy
Kids. They grow like weeds and before you know it, those little bundles of joy are full-blown teenagers. So when Walmart wanted to showcase their wide range of kid's clothes, we created this spot.
AD: Meagan Eveleigh
CW: Kyla Galloway
CD: Ryan Spelliscy
Using a technique called Ombro Cinema, we were able to animate this DM piece allowing our audience to experience BMW tire packages the way they were meant to be experienced – in motion.
AD: Ruth Cachero
CW: Kyla Galloway & Alex Manahan
CD: Mike Dietrich
HSBC believes that behind every door is an opportunity. So to showcase this, we literally created installations with tiny doors that housed opportunities. We then placed these installations throughout Vancouver International Airport to align with our larger 'Human Ambition' global campaign.
Some of the opportunities we gave away included a trip to Las Vegas to watch the Rugby 7s and a getaway to London, England to see Wimbledon.
AD: Alex Newman
CW: Kyla Galloway
CD: Ryan Spelliscy
Production: Stacklabs
For years, the LGBTQ community has fought for visibility and equal rights. To help shed light on their cause, we created a poster that gives people a new perspective.
AD: Jose Rivas
CW: Kyla Galloway
CD: Ryan Spelliscy
Globe & Mail Young Lions Finalist for Film - David Suzuki Foundation.
AD: Meagan Eveleigh
CW: Kyla Galloway
Editor: Paul Skinner
To celebrate Grip's 10th anniversary, we created this widget.
AD: Eric Neal
CW: Kyla Galloway
CD: Randy Stein
